PR strategy & promotion – Kliker festival
We were a part of the organization team of four editions of the Kliker Festival of Dance, Movement and Play, organized by the VRUM Performing Arts Collective, which is held once a year on Varaždin’s theater stages and streets.
What we did:
- Creation of a PR strategy & festival promotion plan.
- Recruiting of media sponsors of the festival & coordination.
- Drafting and sending letters, briefs and other communication with the organizers, partners and collaborators of the festival.
- Coordination with the sponsors of the festival, drafting & sending invitations to the opening of the festival.
- Organization and management of the press center.
- Creating a media plan, writing announcements and press releases, communicating & coordinating with the media.
- Creating a plan for posting on social networks, creating & publishing content for posting on social networks.
- Updating content on the festival website.
- Creation of content and newsletter campaigns.
- Promotional activities and maintenance of social networks for the Klik Klub project.